Ron Arad 720º, an immersive exhibition in Valencia

This summer we have been able to enjoy the immersive artistic experience called “Curtain Call”, an eight-meter-high curtain made up of more than 5,000 silicone rods, on whose surface images and videos are projected being able to see them both from inside and out.

The “Ron Arad 720” exhibition, organized by the Hortensia Herrero Foundation in “La Marina” of Valencia, is a multimedia exhibition in which technology and art come together, forming impressive projections. The work has been designed by the renowned Israeli artist Ron Arad and has arrived in Valencia after passing through London, Jerusalem and Singapore.

Sound has been one of the keys to recreate a unique experience, amplifyng the impact of the pictures and videos of the projection.

The installation has been carried out by Nunsys. They decided to install HR-1296/7 cabinets on the structure and HR-18/6 subwoofers for low-frequency reinforcement. The cabinets were raised on the center of each truss to provide a uniform 360 degree coverage. From any angle the sound was clear and powerful.

The HR-1296/7 cabinets are essential install systems with a 129 dB SPL power, with a wide dispersion of 90º x 60º (rotatable).  It is a high performance, ultra-compact, full range, two way bi-amp/passive cabinet with a 12″ transducer and a 1.4″ high frequency compression driver.

The projected images are the work of artists such as Javier Mariscal & David Shrigley, SDNA, Mat Collishaw or Greenaway & Greenaway. This immersive work is part of the official program of the World Design Capital Valencia 2022.

Below we have a video of the set up process in “La Marina”: