VISA Europe is actively promoting credit card payments among young people, recognizing the growing trend of cashless transactions. To engage with this demographic, they decided to collaborate with music festivals, which are popular gathering spots for the youth. The result of this initiative was the creation of the “Visa Contactless Space,” a multimedia stand designed to showcase the innovative contactless payment technology in an interactive and visually appealing way.

The Visa Contactless Space was first set up at the International Festival of Benicassim (FIB), one of the largest and most renowned music festivals in Spain. The goal was to introduce festivalgoers to the convenience and speed of contactless payments, allowing them to make quick and secure transactions without the need for physical cash. The stand itself was designed to attract attention, with a futuristic, high-tech vibe that appealed to the young and tech-savvy audience.

To complement the modern design of the Visa Contactless Space, VISA Europe in Spain chose to integrate Lynx Pro Audio’s Ionic-100 column speakers. These speakers were the perfect choice, as they seamlessly blended with the stand’s aesthetic while providing high-quality sound for the multimedia content presented at the space. The Ionic-100 speakers are known for their clear, crisp sound and exceptional performance in environments with large crowds, making them ideal for an outdoor festival setting like FIB.

The Ionic series column speakers from Lynx Pro Audio are specifically designed for high-quality audio reinforcement in challenging acoustic environments, making them perfect for spaces like the Visa Contactless Space. Their compact, sleek design, along with their impressive sound capabilities, ensured that the multimedia presentations at the stand were delivered with maximum impact, effectively capturing the attention of young festivalgoers.

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